SPEAKING | PUBLICATIONS | ABOUT JSB | CONTACT ME

the chief of confusion
I'm a visiting scholar at USC and the independent co-chairman of the Deloitte Center for the Edge.

In a previous life, I was the Chief Scientist of Xerox Corporation and the director of its Palo Alto Research Center (PARC). I was deeply involved in the management of radical innovation and in the formation of corporate strategy and strategic positioning of Xerox as The Document Company.

Today, I'm Chief of Confusion, helping people ask the right questions, trying to make a difference through my work- speaking, writing, teaching.

I've also received a few honorary degrees along the way, and in 2004 I was inducted into the Industry Hall of Fame; I was elected to the American Academy of Arts and Sciences in 2009.

CONTACT ME contact

stanford

The Entrepreneur and the Cloud, Silicon Valley Leaders Forum, Stanford 2009

stanford

McKay School of Education, Brigham Young University, 2009

Learning in the Digital Age Indiana University, April 2009

Tinkering as a Mode of Knowledge Production, Carnegie Foundation for the Advancement of Teaching, October 2008

Institutional Innovation
IIT Institute of Design Strategy Conference, Chicago, 2008

Teaching 2.0 Doing More with Less UC 21st Century Conference, June 2008

hastac

Keynote: The Social Life of Learning in a Net Age HASTAC Conference, 2007

Unlocking Knowledge, Empowering Minds MIT OCW Conference: Boston, November 2007. [see JSB at 26:58]

JSB's Sand Box

THE BIG SHIFT

The Big Shift: Why It Matters (PDF) John Hagel III, John Seely Brown, and Lang Davison

REPORT: Measuring the forces of long-term change: The 2009 Shift Index (PDF)

The Big Shift Index: Uncovering the Emerging Logic of Deep Change (PDF) extended version of the article that appeared in the July‐August 2009 version of the Harvard Business Review. John Hagel III, John Seely Brown, Lang Davison, “The Big Shift: Measuring the Forces of Change”, Harvard Business Review, July‐August 2009)

The Center has also released an industry-specific version (PDF) of its Shift Index, which applies these performance-challenge data to nine key sectors.
  •  Automotive
  •  Consumer Products
  •  Retail
  • Financial Services
  • Insurance
  • Health Care
  • Technology
  • Media
  • Telecommunications
DOWNLOAD the industry-specific version (PDF)

SEE ALSO:
Edgeperspectives.com

hbr
THE BIG SHIFT BLOG
(co-authored with John Hagel & Lang Davison)

Are Your Sources of Strategic Advantage Eroding?

Why We Need Big Organizations

Measuring The Big Shift

What Does Your Facebook Profile Say About You?

Defining Common Collaboration Tensions

Four Ways to Spur Innovation at Your Company

Four Ways to Use "Pull" to Increase Your Success

Three Elements You Need for Successful Creation Spaces

Introducing the Collaboration Curve

Does the Experience Curve Matter Today?

The Strategic Advantage of Global Process and Practice Networks

Tomorrow's Talent Networks

The New Organization Model: Learning at Scale

The Case for Institutional Innovation

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Shaping Strategy in a World of Constant Disruption (PDF) by John Hagel III, John Seely Brown, and Lang Davison

The Shaping Opportunity: Uncovering the Emerging Logic of Deep Change (PDF)
Strategic News Service
newsletter

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CLOUD COMPUTING,
SERVICE GRIDS & TECHNOLOGY

(co-authored with Thomas Winans)

A series of working papers from the Deloitte Center for the Edge. Download >>

Demystifying Clouds: Exploring Cloud and Service Architectures

Moving IT Platforms to the Cloud: Insights into IT Platform Architecture Transformation

Motivation to Leverage Cloud and Service Grid Technologies: Pain Points that Clouds and Service Grids Address

Presentation: The Entrepreneur and the Cloud – Silicon Valley Rejuvenated, Singapore Coming of Age (PDF)

Presentation: The Big Shift: Clouds, “Pull” and the Changing Nature of Business Innovation (PDF) – Gartner’s Application, Architecture Development and Integration Summit, Las Vegas, Nevada, December 8, 2009.

Web Services 2.0: Policy Driven Service Oriented Architectures
(with Thomas B Winans) May 2008

Global View of Infocomm in 2015 March 2005

nprChina's Technological Leap Forward NPR: Talk of the Nation, August 25, 2005 listen

From Tightly Bound to Loosely Coupled Software Development

Does IT Matter? An HBR Debate Harvard Business Review

Benefits of a long-distance relationship, FT

Silicon Valley's Risky Complacency BusinessWeek

Beware "Berrybite" Blowback JH3's blog

Where Have All the Computers Gone?

Intelligence: We've Lost Our Edge WaPo

TALENT MANAGEMENT &
THE GAMING DISPOSITION

Talent is Everything Conference Board, May-June 2009

Breakthough Ideas: The Gamer Disposition Harvard Business Review, (with Douglas Thomas), Feb 2008

The Gamer Disposition Harvard Business Review "Conversation Starter" Blog (with Douglas Thomas), February 14, 2008

Are Gamers Born or Made? Harvard Business Review "Conversation Starter" Blog (with Douglas Thomas), March 5, 2008

The Power of Dispositions ACM Ubiquity, Volume 9, Issue 43, November 25 - December 1, 2008

You Play World of Warcraft? You're Hired! Wired, April 2006

FAST COMPANY Open Debate: in which I debate Shannon O’Brien, a high-school senior >> long version | short version

jsb

Warcraft & The Fundamentals of Leadership and the abstract for "Extending the Reach of Games"- a GLS Symposium proposal

 

 

LEARNING

Learning for a World of Constant Change: Homo Sapiens, Homo Faber & Homo Ludens revisited Douglas Thomas & John Seely Brown University of Southern California (paper presented at the 7th Glion Colloquium, June 2009)

Deep Listening (PDF) Simon Chadwick talks to John Seely Brown, independent co-chairman of the Center for the Edge and ex-director of Xerox’s Palo Alto Research Center, about why researchers should step out of their comfort zones.

Presentation: Re-Imagining Dewey for the 21st Century: Learning in/for the Digital Age

Commencement Speeches: N.C. State (2009); University of Michigan 2005 (PDF) and CGU (2004)

From Transactional Markets to Relational Networks: Amplifying the innovation Potential of High Tech Regions (PDF) with John Hagel

Relational Networks, Strategic Advantage: New Challenges for Collaborative Control (PDF) with John Hagel and Marian Jelinek

Entrepreneurial learning in the networked age: How new learning environments foster entrepreneurship and innovation (PDF) with Max Senges and Howard Rheingold

Why Virtual Worlds Can Matter (PDF) with Douglas Thomas

How to Connect Technology and Passion in the Service of Learning, The Chronicle of Higher Education, October 2008

Learning 2.0 - The Big Picture (PDF)

The Play of Imagination: Beyond the Literary Mind (PDF) with Douglas Thomas

Interview: John Seely Brown on Web 2.0 and the Culture of Learning (School 2.0, Part 6) from Steve Hargadon's blog

Architecting School 2.0 from Wesley Fryer's blog: Moving at the Speed of Creativity

Ex-PARC chief urges shift in engineering schools itworld.com

New Learning Environments for the 21st Century: EXPLORING THE EDGE Change Sep/Oct 2006

Five Questions... for John Seely Brown
eLearn Magazine

New Learning Environments for the 21st Century

Minds on Fire (co-authored with Richard P. Adler) Educause, January - February 2008

Presentation at KM Asia 2005

Foreword from Judy Breck's 109 Ideas for Virtual Learning

University of Colorado System's 2005 Teaching with Technology Conference podcast + presentation jsb

Keynote: From Push to Pull: Higher Education in the Digital Age Ohio Digital Commons for Education (ODCE) 2006 Conference The Convergence of Libraries, Learning and Technology

Classic: Stolen Knowledge John Seely Brown and Paul Duguid, 1996

Classic: The University in the Digital Age John Seely Brown and Paul Duguid, 1996

jsb

INNOVATION & CREATIVITY

Innovating Innovation (PDF)

Creation Nets: Harnessing the Potential of Open Innovation with John Hagel

From Push to Pull - Emerging Models for Mobilizing Resources (PDF) offers a preview of some of the research for our next book...

Connecting Globalization & Innovation: Some Contrarian Perspectives Prepared for the Annual Meeting of the World Economic Forum in Davos, Switzerland January 25 – 30, 2006. edgeperspectives.com

VIDEO: Is business waking up to wiki? Socialtext CEO Ross Mayfield and I discuss the emerging role of the wiki in the evolution of corporate collaboration. CNET, April 2006

From push to pull: The next frontier of innovation McKinsey Quarterly

Innovation blowback: Disruptive management practices from Asia McKinsey Quarterly

Control vs. Trust: Mastering a different management approach (PDF) with John Hagel

Supernova 2005 Podcast (MP3) jsb

Cook Report (PDF): A Review of Supernova and The Only Sustainable Edge

Letter to A Young Researcher JSB at PARC

John Hagel and John Seely Brown: Friction can be Good - Esther Dyson

The Innovation/Productivity Quotient Optimize

Don't Resist Offshoring, Exploit It FT

Mind Bugs or why "seeing" is so damn difficult (PDF)

bweek
Innovation on the Edge

(co-authored with John Hagel)

The Next Wave of Open Innovation April 08, 2009

Does the Experience Curve Matter Today? April 03, 2009

Peer-to-Patent: A System for Increasing Transparency March 18, 2009

How World of Warcraft Promotes Innovation January, 2009 [CIO case study: our colleague Stephen Gillett]

Harrah's New Twist on Prediction Markets December, 2008

Innovation for Hard Times
November 2008

How SAP Seeds Innovation
July 2008

Changing the World from the Edge
May 2008

Institutional Innovations: > A Silicon Valley nonprofit fostered the development of a radical open-source platform for top-level health research May 2008

Life on the Edge: Learning from Facebook April 2008

Learning from Tata's Nano February 2008

Catching the Innovation Wave January 2008)

Phoning from the Edge: What companies can learn from Google's efforts to reshape the U.S. mobile communications business January 2008

Embrace the Edge -- or Perish
November 2007

Funding Invention Vs. Managing Innovation February 2006

A Broader View of Offshoring
(interview) May 2005

Interviews

Knowledge@Wharton: Can Your Firm Develop a Sustainable Edge?

WIRED: Innovation and Technology: An Interview with JSB

Seth Kahan: Storytelling and the Art of Science

Marcia Conner: Linking, Lurking, Listening, and Learning, an interview from Learning in the New Economy Magazine

Lawlor Review: High Tech, Higher Ed, and the New World Order

David Gill: The IBTE Conversation Ethix

Storytelling: The Scientist's Perspective
John spoke on this topic at a symposium called "Storytelling: Passport to the 21st Century," arranged by the Smithsonian. Slides here >>

Interview with Sandra Higgison

Books

The Only Sustainable Edge: Why Business Strategy Depends On Productive Friction And Dynamic Specialization, John Hagel and John Seely Brown, Harvard Business School Press; May, 2005

Storytelling in Organizations : Why Storytelling Is Transforming 21st Century Organizations and Management, John Seely Brown, Stephen Denning, Katalina Groh, Laurence Prusak, Butterworth-Heinemann; August 2004

The Social Life of Information
,
John Seely Brown and Paul Duguid, Harvard Business School Press, February 2000 (translated into nine languages).

Seeing Differently: Insights on Innovation, J.S. Brown (Ed.), Boston, MA: Harvard Business School Publishing, 1997.

Intelligent Tutoring Systems
D. Sleeman and J.S. Brown (Eds.), London, England: Academic Press, Ltd., 1982.

Associates

Board Activities

I'm also involved on Boards, Advisory Boards and Editorial Boards, all manner of boards.

See my CV...

Newsletter

sign up for my newsletter:

     

SPEAKING

I love talking (and listening) on these topics:

The Big Shift & The Power of Pull
It is understandable that all of us focus on short-term economic events as they play out—particularly in times of crisis and recession.  At the same time, however, it is dangerous to lose sight of the deep changes that will continue to unfold long after the current economic downturn is a memory. We face a long-term performance challenge that continues to intensify. The steps we take now to address this challenge will not only help us to weather the current economic storms but will position us to create significant economic value in an increasingly challenging business landscape. The power of pull provides a roadmap for the practices and institutions required to harness knowledge flows and create significant economic value. More generally, the emphasis on the pivotal role of the individual in catalyzing the next wave of institutional changes helps to remind us that the difficult but rewarding journey ahead begins with each of us.
more>>

Rethinking Globalization
The intensity of global competition calls for a review of your business strategy. Your company's sustainability depends on your ability to develop a constantly evergreen set of capabilities before anybody else does. How do you accelerate your firm's capability-building processes? Your talent development strategy? Is it possible to learn even faster? more>>

Innovation Blowback
Emerging markets such as China and India have become breeding grounds for new management processes and practices that help companies to maintain or even improve the quality of their products and services while simultaneously slashing prices. The disruptive impact is now confined to developing countries, but "blowback" from this surge of innovation windcould quickly be unleashed on the rest of the world. To meet the challenge, established businesses must learn new skills—not least important, an ability to orchestrate complex networks of specialized enterprises. What steps must you take to protect your company's future? more >>

Value Creation at the Edge
madeIt is not just corporate training that is important but rather rich participation with partners who are at the edge.Ask: how do you learn as much from a partner as you learn from creating something yourself? How does distributed collaboration around the world become a critical strategy for survival? What are the most effective ways to convert your existing global supplier networks into new nodes of innovation? more >>

Learning in the Digital Age
digRethinking how today's kids that grow up digital learn, think, work, communicate and socialize. Perhaps our generation focused on information but these kids focus on meaning - how does information take on meaning ... more >>

Why IT Matters More Today than Ever Before
To understand how to achieve a sustainable competitive edge from IT, we must understand how Web services or, more generally, service-oriented architectures, enable a new kind of corporate strategy to become enacted. more >>

Cloud Computing & Service Grids
We are at a strategic juncture which brings two separate developments together - cloud computing and service grids - providing the radicalopportunity to slash capital expenditure and TCO on the one hand and enabling a degree of radical adaptability - both in terms of computer utilization AND business flexibility, on the other hand. This confluence is unprecedented and opens up a host of strategic possibilities but this also requires new skills for the CIO and potentially a new positioning of CIOs before the full potential of this confluence can be realized... more >>

Creating a Culture of Learning
Organizational learning shareand knowledge sharing have held out great promises but have failed to deliver the goodies. Why? And what can be done about it? more >>

Managing Radical Innovation
Let's be clear; you can't manage invention, just nurture it ... but you can manage innovation, the pathway to the market. more >>

The Will to Innovate
I am tired of everyone pointing their fingers at the other guys -- corporations at unions; universities at government; and so on. Start by looking at your organization. What has your organization undertaken to innovate your own innovation processes?

I am distressed at how bad most CEOs are today in thinking out of the box. Boards aren't much better. And, of course, most institutions and foundations tend to be hesitant to re-invent themselves...

constitutionIt's time to be bold; it's time to innovate innovation. The 21st century demands it...
more >>

Design, Design, Design
Why can't we keep things simple? Sure, we all complain, but why can't we design stuff that mere mortals (like you and me) can use? more >>

 

RECENT SPEECHES

CONTACT ME
contact

“Learning in The Digital Age” – Memphis City Schoool’s Mid-South Technology Conference, Memphis, Tennessee, December 9, 2009. 

“The Big Shift: Clouds, “Pull” and the Changing Nature of Business Innovation” – Gartner’s Application, Architecture Development and Integration Summit, Las Vegas, Nevada, December 8, 2009.

“The Social Basis of Scalable Learning in the Digital Age” – 19th Annual Pegasus Conference, Now More Than Ever:  Critical Skills for Courageous Organizations, November 4, 2009.

“The Big Shift: The Emerging Logic of the 21st Century” – Frontiers in Service Conference, Honolulu, Hawaii, October 30, 2009

“How to Connect Technology and Passion in the Service of Learning in the Digital Age” – Tech It Up International 2009 conference, Kamloops, Canada, October 24, 2009.

“Leading the Creative Enterprise” – Coach K Leadership Conference, Duke University, Raleigh, North Carolina, October 20, 2009.

“Learning Models and Supplementation.  Twice Exceptional Learners, Trends in the 21st Century” – Nueva School Gifted Learning Conference, Hillsborough, California, October 16, 2009.

“The Big Shift” – Center for Corporate    CEO Summit, San Jose, California, September 30, 2009.

“The Entrepreneur and the Cloud – Silicon Valley Rejuvenated, Singapore Coming of Age” – SPRIE Silicon Valley Leadership Forum, Stanford, California, September 24, 2009.

“Re-imaging Dewey in the 21st Century and the Questing Dispostion” – 21st Century Learning Conference, University of Calgary, Calgary, Canada, August 21, 2009.

“Learning in the Digital Age” – 2009 Annual Midwest Regional Conference on the Scholarship of Teaching and Learning, South Bend, Indiana, 3 April 2009.

“Learning in the Digital Age” – Edward C. Moore Symposium on Teaching Excellence, Indiana University/Purdue University, Indianapolis, Indiana, 2 April 2009.

“Learning in the Digital Age” – Scholarship of Teaching and Learning Conference, Indiana University, Bloomington, Indiana, 2 April 2009.

“Innovation in the Open Environment” – Open Forum for Higher Education Executives, Palm Springs, California, 8 December 2008.

“Organizational Design and the NetGen Gamer” – nGenera Talent 2.0 Conference, Orlando, Florida, 20 November 2008.

“Some Thoughts about Graduate Education in the 21st Century” – USC Joint Provost/Academic Senate Retreat on Innovative Approaches to Ph.D. Education, Santa Monica, California, 7 November 2008. 

“Constructing the Tacit in Work and Play” – Western Behavioral Sciences Institute’s, International Leadership Forum, La Jolla, California, 5 November, 2008.

“Embracing a World of Constant Change and Re-thinking the Workspace for the 21st Century” – Deloitte & Touche, Technology Media and Telecommunications Summit, Phoenix, Arizona, 6 October 2008.

“Innovating Innovation – Transforming the accelerating pace of change from a challenge to an opportunity” – Singtel’s i.Luminate 2008, Singapore, 24 September 2008. 

“Media 2.0 – Welcome to the 21st Century” – Singapore Press Holdings Conference, Singapore, 23 September 2008.

“Web 2.0 to Learning 2.0:  Key to net-gen work force” – Gartner’s Portals, Content and Collaboration Summit, Anaheim, California, 19 September 2008.

“The Spirit of Entrepreneurism and the Gaming Disposition” - Singapore Management University’s iJam 2008, Singapore, 1 September 2008.

“Learning and Literacy in the Digital Age” – Willamette University, Salem, Oregon, 26 August 2008.

“Teaching, Learning and Technology:  Past, Present and Future” – UC Systemwide 21st Century Conference, UC Davis, Davis, California, 20 June 2008.

“ Learning 2.0:  Striving for New Forms of Productivity, Leveraging the Social Basis of Learning and The Net” – Moodle Moot 2008, San Francisco, California, 10 June 2008.

“Institutional Innovation“ – Institute of Design’s Strategy Conference, Chicago, Illiniois, 22 May 2008.

“The Expanding Roles for the CIO in a Rapidly Changing World” – CRITO’s CIO Roundtable, UC Irvine, Irvine, California, 31 March 2008.

“Innovating Innovation:  A Social Dynamic Perspective: - MITRE Corporation Senior Staff and Corporate Officers, McLean, Virginia, 10 March 2008.

“Born Digital, Learning Differently” – CSULA’s Teaching the 21st Century Student:  Technology, Information Literacy and Student Learning, Los Angeles, California, 29 February 2008.

“Born Digital, Learning Differently” – American Council on Education’s 90th Annual Conference, San Diego, California, 12  February 2008.

“Envisioning the Future of DIY” – Panel discussion, DIY Conference, USC, 9 February 2008.

“State of Research” – Panel Discussion, DIY Conference, USC, 8 February 2008.

“NSFNET:  Impact on Teaching and Learning” – NSFNET:  The Partnership that Changed The World:  An event celebrating 20 years of Internet Invention and Progress, Arlington, Virginia, 30 November 2007.

“The Future of OCW and Education” – Panel Discussion, MIT OCW Conference:  Unlocking Knowledge, Empowering Minds:  A Milestone Celebration, Boston, Massachusetts, 28 November 2007.

“Learning 2.0:  New Modes of Learning and Scholarship” – Open University’s Open Learn Conference, Milton Keynes, England, 31 October 2007.

“Life in the Networked Age:  Technology, Science, and Society” – RES Advisory Board Roundtable, Avignon, France, 12 October 2007.

“Learning 2.0 – New modes of Learning and Scholarship” – Colgate University’s Celebration of Case Library and Geyer Center for Information Technology, Colgate University, Hamilton, New York, 5 October 2007.

“Born Digital:  New Leaders, New Leadership Models” – New Paradigm E 2.0 Conference, Napa Valley, California, 18 September 2007.

CONTACT ME contact

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